Zubair Shafiq

Associate Professor
Department of Computer Science
University of California, Davis
Office: 3043 Kemper Hall
Email | Scholar | Twitter

Research Interests

My research focuses on making the web private, secure, and safe.

Interested in working with me? Apply here

News:

• Organized Dagstuhl Seminar on Online Privacy: Transparency, Advertising, and Dark Patterns

• Caspar Bowden Runner-Up Award for Outstanding Research in Privacy Enhancing Technologies

• Co-chairing Privacy Enhancing Technologies Symposium (PETS) 2025

Recent Publications

• Big Help or Big Brother? Auditing Tracking, Profiling, and Personalization in Generative AI Assistants
  USENIX Security Symposium (Security), 2025.
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• FP-Inconsistent: Detecting Evasive Bots using Browser Fingerprint Inconsistencies
  ACM Internet Measurement Conference (IMC), 2025.
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• FP-Rowhammer: DRAM-Based Device Fingerprinting
  ACM ASIA Conference on Computer and Communications Security (AsiaCCS), 2025.
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• “Hello, is this Anna?”: Unpacking the Lifecycle of Pig-Butchering Scams
  USENIX Symposium on Usable Privacy and Security (SOUPS), 2025.
  PDF

• Victims, Vigilantes, and Advice Givers: An Analysis of Scam-Related Discourse on Reddit
  USENIX Symposium on Usable Privacy and Security (SOUPS), 2025.
  PDF

• Auditing the Compliance and Enforcement of Twitter’s Advertising Policies
  Social Media and Society Journal (SM+S), 2025.
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• Towards Characterizing and Detecting Incentivized Reviews on eCommerce Platforms
  AAAI International Conference on Web and Social Media (ICWSM), 2025.
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